[ Precious metals and their alloys and works of art of precious metals; jewellery, precious stones; horological and chronometric instruments ]

Color is not claimed as a feature of the mark.

The mark consists of the wording "LORO PIANA" in a stylized font. To the left of the wording is a stylized coat of arms in which the upper left square contains a picture of a tree; the lower right square contains a picture of an eagle surmounted by a crown; and the other two squares each contain a five-pointed star; the coat of arms is set above a two-branched spray of holly.